Avantika Banerjee

The much hyped and widely talked about ‘Commercial Privacy Bill of Rights’ was finally introduced by Senators John McCain and John Kerry. How ever the bill seems to be lacking in many aspects, specifically with regard to the ‘Do not track mechanism’, which is essentially an easy to use, users choice mechanism available to consumers who…

It used to be all about ‘Search engine optimization’, which was all about optimizing a website to increase its chances of gaining visibility in search engines. A traditional approach, still very much in use today, involving optimizing the website content, HTML, code used and the relevance of the website terms with search engine terms. But…

Monetization- be it social media, new games or apps or for that matter gadgets, every body wants to have a successful revenue model. Amazon has come up with a unique one. It has introduced the new ad supported kindle. What’s so special? Well for starters, the new kindle is $25 cheaper than the current version…

This is a recent article in the Wall Street Journal, about federal investigators examining whether certain app makers clearly described to the users the different kinds of data they were collecting and why they were collecting it. Data here in terms of apps relates to the geo location of the phone as well as unique…

Business week recently published this article about businesses such as corporations such as Siemens, Hilton International, SAP, using interactive games to communicate effectively with their costumers and employees. In fact, Cold Stone Creamery and United Parcel Service, have been using this concept to train their workers to achieve goals. Is gamification a hyped up trend…

Here is a recent news update about Amazons new cloud player. http://paidcontent.org/article/419-amazon-cloud-drive-the-morning-after-playing-tunes-on-the-ipad/ Basically it is a new service being provided by Amazon to its users, enabling them to either purchase a sign from Amazon and secure it on Amazons virtual cloud drive or upload a song from your own music library onto the cloud drive…